And Gold is just an effort to put forth a message of making more and more films for the bigger format. Just like action, sport is another event that gets better with bigger screen and better sound. Just a day back, Akshay Kumar and Excel Entertainment announced that Gold has been digitally remastered in the IMAX format to enable the audience experience Independent India’s victory on a bigger screen. It was a humongous success and yet again showed that people don’t mind spending a huge chunk of money for a different experience if the film has the right content. The Sanjay Leela Bhansali directorial, starring Deepika Padukone, Ranveer Singh and Shahid Kapoor in lead was surrounded by a lot of controversies, however despite that people didn’t mind spending a bomb to experience the film in IMAX. While the above mentioned 3 films released in IMAX 2D format, Padmaavat became the first Indian film to see a release in the IMAX 3D format. Just like the above-mentioned films, even this one was digitally remastered and not shot using an IMAX camera. A lot of Indian’s experience IMAX for the first time with Baahubali: The Conclusion. And what next? Due to limited supply and humongous demand, the IMAX properties were sold out for the entire weekend well in advance. Baahubali: The Conclusion was one of the biggest events of Indian cinema, and to make the experience of people even better, the makers announced an IMAX release for the film.
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